01

Choose a question the evidence can answer

An agent may be able to analyse repeated client questions, document a service process or explain an observed property-marketing issue. Transaction analysis requires access to suitable data and permission to publish it. Begin with the available evidence, then frame the claim to match its limits.

02

Publish a compact methodology

FieldRecord
QuestionThe exact question being investigated.
PopulationThe market, property segment or enquiries included.
PeriodStart and end dates of observation.
MeasureA clear definition of each reported number.
ExclusionsWhat was removed and why.
LimitationsSmall samples, missing data and other constraints.
03

Separate description from prediction

A measured pattern in a past sample does not guarantee a future sale price or timeline. An interview captures someone’s experience, not a statistical market result. Label each form of evidence correctly. Give readers the underlying definitions so they can decide whether the finding applies to their situation.

04

Turn research into connected material

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