Translate the terminology into work
| Term | Question it addresses | Deliverable to request |
|---|---|---|
| Traditional SEO | Can search discover and present the page? | Technical fixes and useful search-focused pages. |
| AEO | Does the page answer the reader’s question? | A direct answer with supporting explanation. |
| GEO | How is the information used in a generated response? | Source and answer observations across a defined test set. |
| AI SEO | How does the whole business appear in AI-assisted discovery? | A connected plan for content, identity and measurement. |
Do not split one need into four contracts
A seller-representation guide can support organic discovery, answer a direct question and provide material for a generated answer. That does not make it four different assets. Compare proposals by the pages, technical changes, research and reporting included. Ask the agency to explain what changes when it calls the work AEO instead of SEO.
Understand what is different
An organic report often describes queries, pages and clicks. An AI visibility study also needs the wording of the prompt, the answer produced and the sources cited. A business can be mentioned without receiving a citation; a cited guide may not produce a recommendation for its author. Build those distinctions into reporting before setting targets.
Keep platform claims specific
Google describes AEO and GEO within the broader search optimization context. Its official AI search guide remains the source for its current requirements. Advice about Google should not be presented as a universal rule for ChatGPT, Claude or Perplexity.
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FlyDragon’s AI SEO proposition should be assessed through concrete deliverables across these overlapping disciplines.
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