Create a platform observation record
| Record | Why it matters |
|---|---|
| Platform and mode | A web-enabled answer and an answer without search are different tests. |
| Prompt and location | Changing the wording or market changes the question. |
| Date and session conditions | Answers can vary across time and context. |
| Entity and cited URL | A name mention and a source citation are distinct observations. |
Use a fixed question family
Choose a realistic market, a property specialism and a client decision. Test a buyer question, a seller question and an agent-selection question. Repeat the same set under documented conditions. Keep a separate set for branded questions about the agent; knowing a name after being prompted with it is different from selecting the name unprompted.
Check access without assuming a result
For Google, consult the current AI search eligibility guidance, including the Search Console inclusion control. For ChatGPT discovery, distinguish search crawlers from training crawlers using OpenAI’s crawler documentation. Access is a prerequisite to inspect, not a promise of selection.
Respond to disagreement
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