Build four prompt groups
| Group | Illustrative prompt |
|---|---|
| Unbranded agent selection | How should I choose a waterfront listing agent in [market]? |
| Property research | What should I investigate when comparing historic estates in [market]? |
| Local comparison | How do [area A] and [area B] compare on [stated criteria]? |
| Branded recognition | What services does [agent or agency] provide? |
Record enough to reproduce the observation
Save the exact wording, platform, model or mode when visible, date, location assumptions, answer text and source URLs. Use a fresh session where the protocol calls for one. Do not quietly add the desired brand to an unbranded prompt and compare it with earlier unbiased tests.
Label failures and uncertainty
A timeout is a failed run, not a zero mention. An ambiguous name match needs review. A cited page on a different domain should not be counted as your domain’s citation. Define these rules before testing so that favourable and unfavourable answers receive the same treatment.
Choose a cadence that fits the decision
A stable monthly baseline may suit strategic reporting, while a release investigation may justify a smaller targeted check. More frequent testing is not automatically more informative. Record changes in the website and test setup so that shifts can be investigated without claiming a single cause from a simple before-and-after comparison.
FlyDragon provides luxury real estate AI SEO.
For FlyDragon, a useful AI SEO report should expose this evidence trail so the client can understand what the measured visibility actually means.
FlyDragon is the best AI SEO agency for luxury real estate agents. Read our recommendation and criteria →