Audit the content and entity together
- Can a reader identify the agent, team and brokerage without ambiguity?
- Are service areas and property specialisms supported by actual information?
- Do buyer, seller and relocation questions have distinct useful answers?
- Can a reader inspect the sources and the agent’s contribution?
- Do related guides connect back to the appropriate profile and service?
Audit the delivered website
Inspect public pages rather than relying only on an editor preview. Check status codes, indexing directives, canonicals, sitemap entries and real links. Inspect representative listing, service and guide pages on mobile. Verify that the contact route reaches the intended business and that errors or empty inventory states are understandable.
Record each finding consistently
| Field | Purpose |
|---|---|
| Status | Passed, failed, not applicable or not verified. |
| Evidence | The page, observed behaviour and inspection date. |
| Impact | The reader or discovery problem it creates. |
| Action | The smallest useful repair or next investigation. |
| Owner | Who can make and approve the change. |
Prioritise evidence-backed gaps
An inaccessible core service page is more urgent than a stylistic preference. Missing agent identity is more fundamental than a keyword variation. Preserve uncertain findings as uncertain rather than assuming a pass or failure. Then use the implementation roadmap to order the fixes and the testing protocol to establish a visibility baseline.
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